WAzzzuppp...wazzzup!!!
NOW ur At chaprter 3....
peepz...lets read n learn as to be a "GENIUS MAN"...
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bismillah....
1. SUPPLY CHAIN MANAGEMENT (SCM)
It involves the management of information flows
between and among stages in a supply chain to maximize total supply chain
effectiveness and profitability.
There are 4 basic components of supply chain
management:-
It involves the management of information flows
between and among stages in a supply chain to maximize total supply chain
effectiveness and profitability. There are 4 basic components of supply chain
management:-
1. Supply chain strategy
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:
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Strategy for managing all resources to meet customer demand for all products and services.
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2. Supply chain partner
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:
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The partners chosen to deliver finished products, raw materials, and services including pricing, delivery, and payment processes along with partner relationship monitoring metrics.
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3. Supply chain operation
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:
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Schedule for production activities including testing, packaging, and preparation for delivery.
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4. Supply chain logistics
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:
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The product delivery processes and elements including orders, warehouses, carriers, defective product returns, and invoicing.
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Diagram 1 shows Wal-Mart
and Procter & Gamble (P&G) SCM
Effective and efficient SCM systems can enable
an organization to:
ü Decrease
the power of its buyers
ü Increase
its own supplier power
ü Increase
switching costs to reduce the threat of substitute products or services
ü Create
entry barriers thereby reducing the threat of new entrants
ü Increase
efficiencies while seeking a competitive advantage through cost leadership
Diagram 2 shows Effective
and efficient SCM systems effect on Porter’s Five Forces
2. CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)
It involves managing all aspects of a customer’s
relationship with an organization to increase customer loyalty and retention
and an organization's profitability
CRM systems help organizations understand and
manage their customers
Many organizations, such as Charles Schwab and
Kaiser Permanente, have obtained great success through the implementation of
CRM systems
Charles
Schwab recouped the cost of a multimillion-dollar CRM system in less than
two years
o
The system allowed Schwab to segment its
customers in terms of serious and nonserious investors
o
The CRM system looked for customers that had
automatic withdrawal from a bank account as a sign of a serious investor
o
The CRM system looked for stagnant balances as a
sign of a nonserious investor
o
Charles Schwab could then focus efforts on
selling to serious investors, and spend less time attempting to sell to
nonserious investors
Kaiser used CRM to enforce more rigorous
eye-screening for diabetic patients
Ask your students to list other organizations
that use CRM to increase sales and improve operations
o
Ritz-Carlton Hotels
o
Harrah’s
o
Harley-Davidson
CRM is not just technology, but a strategy,
process, and business goal that an organization must embrace on an enterprise
wide level
CRM can enable an organization to:
o
Identify types of customers
o
Design individual customer marketing campaigns
o
Treat each customer as an individual
o
Understand customer buying behaviors
3. BUSINESS PROCESS
REENGINEERING (BPR)
•
BUSINESS
PROCESS – a
standardized set of activities that accomplish a specific task, such as
processing a customer’s order
•
BUSINESS PROCESS
REENGINEERING (BPR) – the analysis and redesign of workflow within and
between enterprises
The purpose of BPR is to make all business
processes best-in-class
SEVEN PRINCIPLE OF BUSINESS PROCESS REENGINEERING
i.
Organize around outcomes, not tasks
ii.
Identify all the information’s process and prioritize
them in order of redesign urgency
iii.
Integrate information processing work into real
work that produces the information
iv.
Treat geographically dispersed resources as though
they were centralized
v.
Link parallel activities in the workflow instead of
just integrating their results
vi.
Put the decision point where work is performed and
build control into the process
vii.
Capture information once and at the source
•
BPR reached its heyday in the early 1990s when
Michael Hammer and James Champy published their best-selling book, Reengineering
the Corporation.
•
The authors promoted the idea that radical
redesign and reorganization of an enterprise (wiping the slate clean) sometimes
was necessary to lower costs and increase quality of service and that
information technology was the key enabler for that radical change.
•
Hammer and Champy believed that the workflow
design in most large corporations was based on invalid assumptions about
technology, people, and organizational goals. They suggested seven principles
of reengineering to streamline the work process and thereby achieve significant
improvement in quality, time management, and cost.
Finding Opportunity Using BPR
i.
A company can improve the way it travels the
road by moving from foot to horse and then horse to car
ii.
BPR looks at taking a different path, such as an
airplane which ignore the road completely
iii.
Progressive Insurance Mobile Claims Process
iv.
Types of change an organization can achieve,
along with the magnitudes of change and the potential business benefit
4. ENTERPRISE RESOURCE
PLANNING (ERP)
Ø integrates
all departments and functions throughout an organization into a single IT
system so that employees can make decisions by viewing enterprise wide
information on all business operations
Ø Keyword
in ERP is “enterprise”
Ø ERP
systems collect data from across an organization and correlates the data
generating an enterprise wide view
Ø The
true benefit of an ERP system is its ability take the many different forms of
data from across the different organizational systems and correlate, aggregate,
and provide an enterprise wide view of organizational information
~THE END~
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